Nine Dot Marketing

Nine Dot Marketing, based in Irvine, Orange County, California, is a strategic marketing and consulting firm, established to serve the branding and marketing needs of retail and wholesale businesses, as well as businesses within the service sector. The firm, working from the position of developing non-traditional revenue streams, is based on the “nine dot” marketing exercise, from which the term “think outside the box” was derived. For information on a full scope of sales strategy and sales training services, visit the Nine Dot Marketing subsidiary website, Nine Dot Sales and Training.

Latest Blog Posts

Developing the Perfect Marketing Plan

Submitted by Mitch Seigel on Tues, 03/29/2016

Developing a marketing plan is relative to the size and type of business for which the plan will be used. Locking down the budget is critical when there are so many choices of ideas and directions from which to choose to be part of your plan. Once you have the budget established you can then start to determine where to spend it.

Next, you must determine which aspects your marketing team can handle internally, and which parts of the plan you need to look outside the company for help. In either case, there must be stakeholders who are accountable for making sure that each part of the plan is completed, time lines established for the same, as well as how much of the budget will be devoted to move each part of the plan to fruition.

Brand Stability

Submitted by Mitch Seigel on Tues, 03/22/2016

There are so many angles to take when talking about brand stability; it’s hard to know where to begin. I’ll just jump in with assumptions. Many brand stakeholders assume that their brand is the best in its category, the most well known, the most complete, the highest acceptance level among consumers, etc. How fast can I say-WRONG!!!