The Mitch Seigel Blog
Can you imagine if one day you woke up to discover that everyone in the world looked and acted like you? Kind of a scary thought, right! LOL! Reality has it that there are several types of people and personalities in the world. In order to be a good salesperson you need to be able to sell to everybody and anybody!
Developing a marketing plan is relative to the size and type of business for which the plan will be used. Locking down the budget is critical when there are so many choices of ideas and directions from which to choose to be part of your plan. Once you have the budget established you can then start to determine where to spend it.
Next, you must determine which aspects your marketing team can handle internally, and which parts of the plan you need to look outside the company for help. In either case, there must be stakeholders who are accountable for making sure that each part of the plan is completed, time lines established for the same, as well as how much of the budget will be devoted to move each part of the plan to fruition.
As more and more technology has entered the business world, it has also increased the number of ways to connect with prospective clients. It has also developed several defense mechanisms for your prospects to avoid your attempts to connect.
There are so many angles to take when talking about brand stability; it’s hard to know where to begin. I’ll just jump in with assumptions. Many brand stakeholders assume that their brand is the best in its category, the most well known, the most complete, the highest acceptance level among consumers, etc. How fast can I say-WRONG!!!
It is hard enough to write a presentation to please and be accepted by one individual. It’s ten times harder when there is a group that will be evaluating your work. In addition to different personalities, there are now more generations and diversity in the work force than at any time in history.
It is hard enough to plan media in a normal cycle. Add political elections to the mix and the task becomes that much tougher. Politicians running for office are guaranteed lowest rates and availability during two election cycles.
Do you know what you’ll be doing first thing in the morning? What about after that? And then what? It is vitally important to a salesperson to be ready to go each and every day. Trying to plan at the last minute can be disastrous and keep you from reaching your goals.
Always…Generally when you do promotions you are receiving more exposure than only buying media. The media wants you to see success, and will do all they can to make the experience a good one. My suggestion is to grab the exposure when it is being offered.
This is the first blog in my sixth year of blogging! To answer the question when do you begin to close- the time to begin the close is at the start of the sales process with a client. Not at the end! Every question you ask your client is a closing question. How long have you been in business? How many locations do you have? How long have you had e-commerce? Etc. etc. For every question you ask and receive the answer, you are one step closer to closing the sale.
By the time you read this, the big game will be two days behind us. As of the moment, it is two hours and fifty-five minutes away… Today is when your bladder must be working on all cylinders. What if the game is a good one and you also want to watch all the commercials? What a dilemma!