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Resources
The Mitch Seigel Blog
So Many Media Choices
Submitted by Mitch Seigel on Tue, 02/21/2012
I went out to my drive way today to pick up my daily paper and noticed that about half of the houses on my street had a daily on their drive way too. When I opened my mail box later in the day I found three direct mail pieces amongst the letters. When I received the new channel line-up from our cable provider last month, I noticed there are now more than 200 channels from which to choose...
I went out to my drive way today to pick up my daily paper and noticed that about half of the houses on my street had a daily on their drive way too. When I opened my mail box later in the day I found three direct mail pieces amongst the letters. When I received the new channel line-up from our cable provider last month, I noticed there are now more than 200 channels from which to choose...
Re-allocating Your Time
Submitted by Mitch Seigel on Tue, 02/14/2012
One day your boss walks in to your office and says, “I’d like you to focus more on the ABC account, and spend less time on the XYZ account.” Or your boss says, “I think you need to be out in the field more to develop business, and not spend so much time in the office.” Sound familiar? In the ‘new economy’ it is becoming the norm, rather than the exception.
One day your boss walks in to your office and says, “I’d like you to focus more on the ABC account, and spend less time on the XYZ account.” Or your boss says, “I think you need to be out in the field more to develop business, and not spend so much time in the office.” Sound familiar? In the ‘new economy’ it is becoming the norm, rather than the exception.
Relating to the Media
Submitted by Mitch Seigel on Sat, 02/11/2012
Only about 25% of the effort behind solid public relations is writing good press releases and knowing when a press release or relations with the public is a necessity. 75% is becoming comfortable with relating to the media....
Only about 25% of the effort behind solid public relations is writing good press releases and knowing when a press release or relations with the public is a necessity. 75% is becoming comfortable with relating to the media....
Irons in the Fire
Submitted by Mitch Seigel on Wed, 02/01/2012
I heard this term the first time, many years ago, and ever since then, I haven’t stopped using it. I’ve never met a salesperson who sells each prospective client. I’ve seen some who sell 75 - 80%, which is fantastic, but never 100%.....
I heard this term the first time, many years ago, and ever since then, I haven’t stopped using it. I’ve never met a salesperson who sells each prospective client. I’ve seen some who sell 75 - 80%, which is fantastic, but never 100%.....
Gaining exposure through Event Marketing
Submitted by Mitch Seigel on Wed, 01/25/2012
Just like all other marketing efforts, it all starts with knowing your customer. It’s January now. You should be looking ahead at the calendar at least six to nine months, if not, to the beginning of 2013, for events in which your customers participate. In addition, you may want to consider developing your own event, catered around the nuances of your customers.....